Here's an interesting (okay, not so much) quote from the article:
The survey also found that 69% of the wholesalers "have seen more growth" in sub-premium brands compared with a year ago.
Those brands include Anheuser-Busch's Natural Light, Molson Coors' Keystone Light and Miller's Milwaukee Best.
In addition, 80% of the wholesalers said they "saw an increase in marketing and promotions behind these brands during the second quarter," Herzog said.
If consumers are "trading down" to less expensive beers, she said, that also could hurt profits.
What I find interesting is that switching from, say, Bud Light to Natural Light is "trading down." Has no one figured out that "premium" beers like Miller, Coors and Budweiser are all crappy? They suck. Sure, you buy them when you have to bring alcohol to a BBQ where you don't like the guests, but otherwise, you have to go with actual beer.
This weekend, my good pal Annie turned middle age. She's now 26 years old. She had a birthday BBQ. I thought about getting a 12 pack of Bud or Miller, but I realized that friends would see me bringing a 12 pack of Bud or Miller. I have a reputation. So instead, I brought a 6 pack of Newcastle. I chose flavor and prestige over quantity.
A lot of the best beer is in Europe. It may or may not have something to do with the quality of Europe's hops. Here's what I propose: Preemptive war on Germany. We invade Germany, take control of Bavaria and install a puppet regime to lower prices of good beer.
Who's with me? We need to fight the beer makers over there so we don't drink bad beer over here.