Monday, February 19, 2007
To My Bulimic Friend: If You Yack, I've Got Your Back
I'm overjoyed at Hallmark's new "Journey's" greeting card line. For too many years "Get Well" cards have had to be all things to all maladies. Hallmark now recognizes they need to get more specific. Here's an example:
For eating disorders: "All I want is for you to be healthy – healthy and happy with yourself. Please take it one day at a time until you are."
For depression: "When the world gets heavy, remember, I'm here to help carry it with you."
Here's a description of other cards from the Toronto Star (linked above): "The new line includes cards tackling cancer diagnoses, quitting smoking, caring for an aged parent, miscarriage, anniversaries of loss, loved ones in the military and traumatic loss, such as someone dying in an accident or homicide."
Here are a few card ideas I came up with myself.
For cutters: Don't slit your wrists, nor slice your thigh because I'm your friend and am always nearby. When you want to cut, think of me saying, "Tut tut" and pick up the phone and call me.
For someone going into rehab. Again: Third time's a charm!
Happy Birthday for a drug addict turning 25: Just so you know, heroin could care less you're turning 25. Happy birthday! P.S. Would heroin give you a 5 dollar gift card to Starbucks? Don't think so. Enjoy.
What are your suggestions for cards? Let's hear it.